66 years ago-a thick blanket of white covered Avenue Montaigne.
At number 30, the palpable excitement heated up the rooms: for this was the day that Christian Dior would present his first showing of haute couture.
It was February 12, 1947, and everyone was busy making sure everything was perfect, according to the couturier's wishes. 'Will it be a hit?.
The date would prove to be historic, as we now know, but at that moment the only certainty was high expectations. Christian Dior had a new vision of womanhood - and not just in the silhouette, but in a woman's overall presence. Haute couture dressed her, perfume partnered her, following her everywhere.
And from that date neither couture, nor luxury, nor perfumery, nor fashion would ever be the same again.